VISION & EXECUTION
NotEssential is actively building decentralized infrastructure that empowers communities to create positive change individually, and in the world around them. We believe in building functional communities that prioritize education, innovation, and personal growth.
Using blockchain technology as backbone for our community expansion efforts we provide specific infrastructures for current and developing communities. Our aim is to help assist in the growth and expansion of current eco villages, while also applying this technology to villages around the world to help with community trust issues, fund transfers, and governance issues. We will set applications through a Dapp to align with each community’s vision, while setting rules for all inhabitants of the land. Our aim is to create thriving communities with living rentals, organic food produce sales, and certain trades to be sold from each community providing sustainable growth models and extending expansion of all.
We’re more than a brand – we’re a family. We believe in the power of community, and we’re committed to building a diverse and inclusive group of individuals who share our vision for a better world. Together, we can achieve great things, and we’re excited to continue growing and connecting with like-minded organizations and individuals around the globe.
Join us on this journey as we build, teach, inspire, and empower each other to make great change in our own lives and in the world around us. #BecauseWeCan
“Strong entrepreneurial background, One with nature”
Sugar Kane AKA Kane is an entrepreneurial force behind NotEssential.
Kane migrated to Australia at a young age and developed a passion for technology. He spent much of his childhood taking apart devices to reverse engineer their inner mechanisms, displaying an early aptitude for problem-solving and critical thinking.
As Kane grew older, his entrepreneurial spirit flourished, leading him to establish NotEssential. With a focus on innovation and a thriving community, Kane has built a collective that has the potential to transform industries and make a positive impact on the world.
Beyond his business pursuits, Kane is deeply committed to living a life that is connected to nature and community. He recognizes the importance of preserving the environment and creating sustainable systems that benefit both people and the planet.
KingVing(Vee) is the co-founder of NotEssential leading the way in web3 innovation. NotEssential to Kingving, is all about providing opportunities, creating avenues of change through the power of blockchain. Web 3 gives us the ability to dream like kids and bring those dreams, ideas and thoughts into fruition. Kingving wants to provide anyone and everyone with financial education, to ensure they are not bound by the boundaries of a desk/9-5. Freedom is the goal and Key. He also runs NFTNZL ( first ever NFT events in New Zealand)
A Creative genius his ability to bring ideas to life through visual art is as impressive as his minds ability to conjure up new and exciting ideas. They say a picture is worth a 1000 words but his art encompasses a whole library
Choc Rice a true creative being. From day 1 he would often be found as a youngster either making art or watching cartoons for further inspiration. What has changed now? Nothing! Except that he draws inspiration from everywhere and now with the addition of a digital canvas to his steadily growing art arsenal the possibilities are endless. His insatiable hunger to find ways of feeling through a visual medium made him the only choice to lead the artistic visions of NotEssential.
Mike (The Hill Williams) Spaulding, is our very own battle tested cultivator of kindness, part time author, and lover of all living things. Throughout life, he has chosen to help build all around him. He has served this function as a father, a teacher , a custom contractor, and an author. His intimate knowledge regarding the connectivity of life allows him to live purposefully in every minute. His drive is to heal all. He joins us aiming to provide necessary freedoms mentally, emotionally, financially, and physically for all willing to stand together for positive collective change and growth.
Crawford began his career as a physiotherapist, working predominantly in the aged care and disability sector due to his affinity to help others. Eventually through hard work and persistence he made his way up the corporate ladder and is a operations leader for a large private healthcare company. The skill sets for managing projects and execution of ideas has now successfully been translated into the web3 space through NotEssential.
Always thinking outside the box. He’s also the resident storyteller with his main medium being words. Give him a pen and a pad and he will cook up an epic universe. His previous creative ventures includes author of a children’s book, brewing beer and pursuing a career in music, the creative direction and knowledge have all led towards the creation of the CycloVerse which encompasses all the teachings from each of these creative spaces.
Joel joins the NotEssential team with a deep and unique unerstanding of the earth itself. This understanding is a fruit developed from his child hood, as he found comfort in its soils and waters through play and experimentation. Alaways allowing for imagination and creativity Joel has been able to actually live out this freedom and seeks to provide the same for all. His knowedge of the land, the exisiting patterns within systems, and blockchain techknology allow Joel to seamlessly support, build and grow all things with the whole of NotEssential. His life is a truth inside and out. The TreeDjinn is the embodiement of the permaculture lifestyle.
John is an ex-JP Morgan analyst with a wealth of experience across finance, accounting, operations and marketing. With five years of skin in the game trading cryptocurrencies and a stint working in crypto venture capital for a family office, he has a rich network of connections within the space. John now leads NFT SYDNEY, a hub for creators and collectors within the Sydney NFT space that hosts monthly social events.
Kaleb is a Cybersecurity dev ,Discord moderator, Project marketing staregist with a unique perspective on work and lifestyle. Hailing from the rural town of Bendigo in Victoria, Australia, Kaleb understands the importance of hard work and dedication. He combines his passion for lifestyle and work to create a fulfilling career that makes a positive impact on others.
Kaleb has been conducting cybersecurity dev work for three years, showcasing his skills in digital security and IT. He has worked on many sold-out NFT projects and taken on various marketing roles, demonstrating his experience in business development.
As a Discord moderator, Kaleb is dedicated to fostering a positive and engaging community where people can come together to share ideas, collaborate, and inspire one another. He believes that success is not just about making money, but also about using our resources to help others and create a better world.
Kaleb’s commitment to his work, his community, and his values make him an invaluable member of the team. His dedication to helping others and making the world a better place is an inspiration to us all.
Diverse, Determined and direct, Pirithaa studied psychology and has since utilised psychological principles and the foundations of human mentality in many different contexts and spaces. Being a keen advocate and ambassador for diversity, she believes in celebrating individuals & that everyone has value to give and sometimes they just need a little bit of guidance to discover their potential.
Always looking for opportunity to grow she is open to new experiences and adventures which has now drawn her to the Web3 space. As a musician and artist, Pirithaa understands the importance of expression and creativity. They call her the Queen of hearts because although she is full of love she will also say it how it is with conviction.