Kane, AKA Sugar Kane is the entrepreneurial force behind NotEssential. Kane migrated to Australia at the age of 7 and developed a passion for technology. He spent much of his childhood taking apart devices to reverse engineer their inner mechanisms, displaying an early aptitude for problem-solving and critical thinking. As his entrepreneurial spirit flourished, NotEssential was established with a focus on innovation and a thriving community. What once was an idea has become a collective movement that has the potential to transform industries and make a positive impact on the world. Beyond his business pursuits, experiences are what make the challenges worth it for Kane, he is deeply committed to living a life that is in harmony with nature, full of new experiences, and impactful for the community.

A Creative genius his ability to bring ideas to life through visual art is as impressive as his minds ability to conjure up new and exciting ideas. They say a picture is worth a 1000 words but his art encompasses a whole library

Choc Rice a true creative being. From day 1 he would often be found as a youngster either making art or watching cartoons for further inspiration. What has changed now? Nothing! Except that he draws inspiration from everywhere and now with the addition of a digital canvas to his steadily growing art arsenal the possibilities are endless. His insatiable hunger to find ways of feeling through a visual medium made him the only choice to lead the artistic visions of NotEssential.

Mike Spaulding ,  AKA The Hill,  is originally from the U.S. His experience in business development as well as communication provide the team with clarity and a subtle steady progression throughout Web3. His passion for others, our planet, and community development provide the necessary dedication to continuously push NotEssential to the next level. A lifetime learner “Hilly” is adept at building interoperable networks and sharing complex information simply for others to apply. He is a true battle tested builder that aims to provide resources and opportunity for those around him. From holder to partner he has contributed at almost every angle to create wins for the core team and every holder alike. We stand together as a team for positive collective change and communal growth. “Together WE are all Essential.”

Crawford began his career as a physiotherapist, working predominantly in the aged care and disability sector due to his affinity to help others. Eventually through hard work and persistence he made his way up the corporate ladder and is a operations leader for a large private healthcare company. The skill sets for managing projects and execution of ideas has now successfully been translated into the web3 space through NotEssential.

Always thinking outside the box. He’s also the resident storyteller with his main medium being words. Give him a pen and a pad and he will cook up an epic universe. His previous creative ventures includes author of a children’s book, brewing beer and pursuing a career in music, the creative direction and knowledge have all led towards the creation of the CycloVerse which encompasses all the teachings from each of these creative spaces.

Kaleb is a Cybersecurity dev ,Discord moderator, Project marketing staregist with a unique perspective on work and lifestyle. Hailing from the rural town of Bendigo in Victoria, Australia, Kaleb understands the importance of hard work and dedication. He combines his passion for lifestyle and work to create a fulfilling career that makes a positive impact on others.

Kaleb has been conducting cybersecurity dev work for three years, showcasing his skills in digital security and IT. He has worked on many sold-out NFT projects and taken on various marketing roles, demonstrating his experience in business development.

As a Discord moderator, Kaleb is dedicated to fostering a positive and engaging community where people can come together to share ideas, collaborate, and inspire one another. He believes that success is not just about making money, but also about using our resources to help others and create a better world.

Kaleb’s commitment to his work, his community, and his values make him an invaluable member of the team. His dedication to helping others and making the world a better place is an inspiration to us all.

James brings over 10 years of experience in technology product development, having assisted founders in launching numerous apps across various platforms. His expertise in leveraging Product Led Growth (PLG) has been instrumental in driving profitability in both Web2 and Web3 businesses.

KingVing(Vee) is the co-founder of NotEssential leading the way in web3 innovation. NotEssential to Kingving, is all about providing opportunities, creating avenues of change through the power of blockchain. Web 3 gives us the ability to dream like kids and bring those dreams, ideas and thoughts into fruition. Kingving wants to provide anyone and everyone with financial education, to ensure they are not bound by the boundaries of a desk/9-5. Freedom is the goal and Key. He also runs NFTNZL ( first ever NFT events in New Zealand)