“Strong entrepreneurial background, One with nature”

Sugar Kane AKA Kane is an entrepreneurial force behind NotEssential.

Kane migrated to Australia at the age of 8 and developed a passion for technology. He spent much of his childhood taking apart devices to reverse engineer their inner mechanisms, displaying an early aptitude for problem-solving and critical thinking.

As Kane grew older, his entrepreneurial spirit flourished, leading him to establish NotEssential. With a focus on innovation and a thriving community, Kane has built a collective that has the potential to transform industries and make a positive impact on the world.

Beyond his business pursuits, Kane is deeply committed to living a life that is connected to nature and community. He recognizes the importance of preserving the environment and creating sustainable systems that benefit both people and the planet.

A Creative genius his ability to bring ideas to life through visual art is as impressive as his minds ability to conjure up new and exciting ideas. They say a picture is worth a 1000 words but his art encompasses a whole library

Choc Rice a true creative being. From day 1 he would often be found as a youngster either making art or watching cartoons for further inspiration. What has changed now? Nothing! Except that he draws inspiration from everywhere and now with the addition of a digital canvas to his steadily growing art arsenal the possibilities are endless. His insatiable hunger to find ways of feeling through a visual medium made him the only choice to lead the artistic visions of NotEssential.

Mike (The Hill Williams) Spaulding, is our very own battle tested cultivator of kindness, part time author, and lover of all living things. Throughout life, he has chosen to help build all around him. He has served this function as a father, a teacher , a custom contractor, and an author. His intimate knowledge regarding the connectivity of life allows him to live purposefully in every minute. His drive is to heal all. He joins us aiming to provide necessary freedoms mentally, emotionally, financially, and physically for all willing to stand together for positive collective change and growth.

Crawford began his career as a physiotherapist, working predominantly in the aged care and disability sector due to his affinity to help others. Eventually through hard work and persistence he made his way up the corporate ladder and is a operations leader for a large private healthcare company. The skill sets for managing projects and execution of ideas has now successfully been translated into the web3 space through NotEssential.

Always thinking outside the box. He’s also the resident storyteller with his main medium being words. Give him a pen and a pad and he will cook up an epic universe. His previous creative ventures includes author of a children’s book, brewing beer and pursuing a career in music, the creative direction and knowledge have all led towards the creation of the CycloVerse which encompasses all the teachings from each of these creative spaces.

Miguel Martin is a visionary filmmaker with years of experience working for major brands,national tv, and now in the blockchain space. His passion for filmmaking and his ability to effectively communicate through vision have set him apart in the industry. Co-founding UNDEFINE, he has revolutionized storytelling by leveraging blockchain technology. Miguel’s vibrant energy and talent have resulted in visually stunning films that bridge the gap between traditional and emerging mediums. His work has garnered critical acclaim, and he remains dedicated to pushing boundaries and inspiring others through his creative genius.

Jono is a versatile visual communicator with a passion for illustration, design and photography. Based in Auckland, New Zealand, Jono works with various digital techniques, blending imagination with technology to produce a glimpse into his imagination. With over 12 years of experience in the creative industry, Jono has worked with brands like Fergus App, One NZ, Burger Fuel and ASB Bank. His photographic work has been featured in British Vogue and Tatler Magazine.

Kaleb is a Cybersecurity dev ,Discord moderator, Project marketing staregist with a unique perspective on work and lifestyle. Hailing from the rural town of Bendigo in Victoria, Australia, Kaleb understands the importance of hard work and dedication. He combines his passion for lifestyle and work to create a fulfilling career that makes a positive impact on others.

Kaleb has been conducting cybersecurity dev work for three years, showcasing his skills in digital security and IT. He has worked on many sold-out NFT projects and taken on various marketing roles, demonstrating his experience in business development.

As a Discord moderator, Kaleb is dedicated to fostering a positive and engaging community where people can come together to share ideas, collaborate, and inspire one another. He believes that success is not just about making money, but also about using our resources to help others and create a better world.

Kaleb’s commitment to his work, his community, and his values make him an invaluable member of the team. His dedication to helping others and making the world a better place is an inspiration to us all.

James brings over 10 years of experience in technology product development, having assisted founders in launching numerous apps across various platforms. His expertise in leveraging Product Led Growth (PLG) has been instrumental in driving profitability in both Web2 and Web3 businesses.

KingVing(Vee) is the co-founder of NotEssential leading the way in web3 innovation. NotEssential to Kingving, is all about providing opportunities, creating avenues of change through the power of blockchain. Web 3 gives us the ability to dream like kids and bring those dreams, ideas and thoughts into fruition. Kingving wants to provide anyone and everyone with financial education, to ensure they are not bound by the boundaries of a desk/9-5. Freedom is the goal and Key. He also runs NFTNZL ( first ever NFT events in New Zealand)